Field notes.
What we learned, what we'd do differently, and what we're still arguing about.
ROUND 01 — The list
22
What to put in an AI agent SOW
The seven clauses that separate a process you own from a model you rent.
02
Renewal remarketing math
Why the renewal desk pays for itself in the first quarter, with the numbers.
25
How to run a 30-day pilot that decides something
The eval set, the accuracy floor, and the one number that says go or no-go.
ROUND 02 — Why we write
Why we write
We publish what we learn. If it helps you decide whether to hire us, good. If it helps you do it yourself, also good — you'll know what good looks like.